E-commerce sales of Russian fashion brands grew by 30 per cent last year. Russians' love for leather, their obsession with otherness, and preference for earthy tones are some of the reasons these brands have become so popular. The following article explores the fashions of Russians and the reasons for their love affair with leather.
The e-commerce sales volume of russian fashion labels increased by 30% in 2018
Despite a slowing economy, Russia's fashion industry has been relatively stable. The success of the sector is due to Russia's high-spending tourist and price-conscious consumer. Online channels have increased their market share but there are still many challenges. One of these is a lack of credit cards and widespread mistrust of the internet. If you are able build a strong online presence, you might be able succeed in Russia.
Russia is seeing a rise in independent retailers. 12 Storeez, which was established in 2014 by Irina and Marina Golomazdiny, is one example of such a brand. The company offers 12 collections a year and has 1.4 million followers on Instagram. The country is also seeing the rise of concept stores.
Russians love otherness
During the Cold War, Russia was ruled by a repressive regime. This regime was antagonistic to western values, including gay equality and religious toleration. These values were not accepted by the Russian culture or the Soviet-era Russians. The regime responded to the opposition by tightening relations with Church officials and encouraging the ideas of Eurasianist philosophers, such as Ivan Ilyin.
Russia is a country that crosses the borders of both the west and east worlds. In many ways, it is incomparable to its neighbours in Europe. The Cold War made the country even more hateful, and the 'Russians hellbent on takingover the world' became a popular villain in Hollywood movies. This negative perception made the country both suspect and fascinating to the world.
They are drawn to earthy colours in clothing
The recent athleisure craze has been driven by the rise in popularity of earth tones in clothing. These colours look great with everything. They're great for outerwear and sportwear, especially jerseys. Another popular way to wear earthy tones is to layer.
The earth tone palette is composed of browns and tans as well as sienna and variations of green, orange, and blue. These hues are particularly vibrant during spring. You can also use this palette to reflect a relaxed, casual feel.
Their fetish of leather
Russians have a strong affinity for leather. It's no secret that they love leather products, and this carries over into their fashion style as well. Men tend to wear darker colors while women prefer brighter colours, so high heels are quite common. Although Russians dress differently from Westerners, there are some commonalities. Both men and women like to wear leather, and leather jackets are a staple part of Russian fashion.
FAQ
Why is fashion trendy important?
Fashion trends are an important part of our daily lives, as we shop clothes and accessories. Trends help us express who we are and what we want to be. They are also an inspiration for artists, designers, and other creative types.
Fashion trends have been around since ancient times, and they continue today. Athleisure wear is a popular choice, as are casuals, streetwear and streetwear.
Which brand is better?
Designer clothes are typically cheaper than clothing from name brands. They are often made from inferior materials.
Name brand clothes generally use higher quality materials. They are usually more durable and longer lasting.
What are some fashion trends that are common?
Trends are short-lived fads. They come and go, but they don't last forever. Fashion designers understand this and are always on the cutting edge of what's hot.
They create collections based on current trends and then sell them at different times throughout the year. These collections are often called "seasonal" because they change seasonally depending on when they're made.
The most popular time for fashion design is spring/summer. Because people love light, airy clothing during summer, this is why it's so popular.
As winter approaches, clothing tends become heavier and warmer. As winter approaches, people will be wearing coats, sweaters and scarves.
What are my options for buying new clothes?
You can buy new clothes if you have the money. It is important to remember that clothes don't necessarily have to cost thousands of dollars. Shopping at discount retailers such as Dollar General can help you save money.
How can I make clothes from scratch?
Sewing is essential if you are interested in creating your own clothing. There are many tutorials online that will teach you how sew.
For simple clothing, like shorts or T-shirts, sewing skills don't necessarily apply.
You can use fabric glue instead of sewing to attach buttons and zippers.
Statistics
- STUDENTS GET 10% OFF GET YOUR CODE (asos.com)
- For her AW15 menswear show, according to Water, "where models with severely bruised faces channeled eco-warriors on a mission to save the planet." (en.wikipedia.org)
- The middle 50 percent earned between $42,150 and $87,120. (en.wikipedia.org)
- Another ethical fashion company, [43] Consumption as a share of gross domestic product in China has fallen for six decades, from 76 percent in 1952 to 28 percent in 2011. (en.wikipedia.org)
- Also, they are known for offering up to 50% off quite often – always wait for the sales with Express! (collegefashion.net)
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How To
How to find the best accessories to match your fashion style
Best Accessories For Your Fashion Style - The main goal of this article is to give you some ideas and tips on choosing the right accessories that suit your personal taste and style. We'll look at many accessories including jewelry, handbags. scarves. sunglasses. belts. ties.
You need to know which type of clothes you prefer. Dressing according to age, gender, and body shape is a good idea. Long shirts and long skirts can make you look more like a woman if you're a guy. Conversely, if your gender is female, you should avoid wearing short dresses and shorts that make you look younger.
To find accessories that match an outfit, consider the colour of the clothes. It is a good idea to match the colors of your clothes. It will ensure that your outfits don't clash. It is important to consider the size and style of the clothes you plan on wearing. Consider smaller accessories if you have large clothing.
Remember the season when you are choosing accessories. For winter, bright colors are better than pastels. You should check the durability of accessories when you are shopping. Some accessories such as necklaces, earrings, bracelets, etc., can easily break, so you should only buy those that are made from durable materials.
It is important to consider the cost of accessories. There are many cheap accessories available in the market. These accessories may not last for very long. Quality products should last for longer and be less expensive.
When shopping for accessories, another important factor is the material they were made of. Material such as leather, silk and cotton are durable and easy-to-maintain. However, there are also cheaper alternatives such as plastic, vinyl, and nylon that are easier to clean and maintain.
The design of the accessory is also important. You should choose a product that suits your style and personality if you are buying one for yourself. In case you're buying one for someone else, then you should get accessories that match the person who wears them.